Kareem’s recent work centres on premium, talent-led and brand-funded storytelling. Recently, he's produced a five-part visual podcast series for Joe Wicks and Bupa, two short branded docs for Google DeepMind, and two live stream films for Drake.

 

Comfortable managing budgets in the high 7 figures, Kareem pairs a creative, development-first instinct with hands-on delivery experience, taking projects from idea to screen across series, documentary and live formats. His wider commercial work spans TVC, motion and stills for global brands including Nike, Google, Netflix, Coca-Cola, On, WhatsApp and Microsoft. View Commercial Work here.​

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In film, Kareem co-produced his first short, PLAY IT SAFE (2019), written and directed by Mitch Kalisa, which won the 2021 SXSW Grand Jury Prize for Best Narrative Short, received a BIFA nomination and was longlisted for a BAFTA in 2022. He has since produced three further shorts, including GIRAFFE by Caleb Femi, which premiered at Sundance London 2023, and has been Associate Producer on two features: Charlotte Regan’s SCRAPPER (Winner of the 2023 Sundance World Cinema Grand Jury Prize) and Daniel Kaluuya and Kibwe Tavares’ debut feature THE KITCHEN, the Closing Night Gala of the BFI London Film Festival 2023. More about Kareem’s work in film here. Kareem is now developing a slate of narrative projects and branded work through his production company, OFF GROUND. ​​

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Kareem began his career in music videos for artists including Drake, Wizkid, Central Cee, Sinead Harnett, Steff London, Krept & Konan, Royal Blood and Mabel. View Music Video Work here.​​​